Ring Rebrand
Guided Ring’s multi-phase rebrand including exploring potential brand territories and leading the implementation of the new logo across the company.
Client
Amazon Ring
Discipline
Creative Direction
Brand Strategy & Positioning
Logo & Mark Refinement
Color System Architecture
Packaging Design
Guidelines & Toolkits
Implementation Across Channels
The goal was to stay true to the brand’s roots while exploring fresh, future-facing territories.
Approachable Territory
Innovative Territory
