Ring Rebrand

Guided Ring’s multi-phase rebrand including exploring potential brand territories and leading the implementation of the new logo across the company.

Client
Amazon Ring

Discipline
Creative Direction
Brand Strategy & Positioning
Logo & Mark Refinement
Color System Architecture
Packaging Design
Guidelines & Toolkits
Implementation Across Channels

The goal was to stay true to the brand’s roots while exploring fresh, future-facing territories.

Approachable Territory

Innovative Territory

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