I craft design systems and physical experiences that bring brands to life across mediums.

  • Be distinct and intentional, grounded in clear strategy.

    • Discovery

    • Concept Development

    • Identity Systems

    • Application & Execution

  • Make it simple and delightful. Make it easy for anyone to open and enjoy.

    • Structural Concepts

    • Graphic Systems

    • Material Choices

    • Unboxing Experience

  • Design touch points that support the customer journey—every step, every interaction.

    • Art Direction

    • Retail Design Systems

Let’s work together

Interested in working together? Fill out some info and I will be in touch shortly! I can't wait to hear from you.

me@heesunchoi.com